When I first began my journey at FWF, the first thing that I knew we needed to redesign was the website. It was very busy, extremely vibrant, and didn't reflect the vision for the business.

Over time we were able to redesign the website slightly, but not to the extent that we needed to. As we recently embarked on a revision for our marketing strategy, we are currently realigning our website to the new strategy.

To align with the new strategy, I redesigned the website and the iconography as featured below. I also completed all previous website redesigns, as well as photographing many of the pictures that are incorporated on the website.